About Us
Who we are
Created in 1974 out of a passion for fishing, Etic Outdoor Products is a Canadian company specializing in the manufacturing, assembly and distribution of hunting and fishing gear. Our products are divided into four categories: fly fishing, lures and baits, fishing accessories and hunting equipment.
Our Mission
Our mission is simple: provide durable and high-quality products for our customers' adventures. Whether in freshwater or saltwater, from the East to the West coast of Canada and the United States, Etic Outdoor Products has the product you need regardless of the species you are targeting.
Providing our customers with high quality products is one thing, but educating them on how to use our products in a fishing situation is even better. This is why our company is committed to providing you with the most information possible to be successful with our products. Don’t miss our blog page where you will have the opportunity to find several articles and videos with tips and advice to perfect your fishing techniques. With Etic Outdoor Products, fishing has no secrets !
Our values
Our values are inscribed in the company’s DNA. Respect, excellence, commitment and collaboration make Etic Outdoor Products the company it is today.
Our team
Our team is the key to the success of our company. Every person within our organization is an important piece of the puzzle of our success. At Etic Outdoor Products the working atmosphere is essential and everyone works in harmony !